Every year, a group of advertising professionals cycle 1,000km+ across the French Alps to raise money for leukaemia and cancers of the blood research.

The FireFlies Tour was established in 2001 and since then amateur cyclists from the ranks of the advertising and film world have taken up the challenge, raising – to date – a whopping £1.5 million.

This year, the FireFlies are coming to New Zealand and next week Andy and the Natural High team are leading the group’s very first Down Under tour. They’ll be tackling a 6-day route from Christchurch to Queenstown via Arthur’s Pass and the Franz Josef Glacier – a journey that includes plenty of tough, hill climbs.

If you want to follow along with their progress – and get a first-hand idea of what cycle touring is all about – keep an eye on their website feed.

This tour is raising funds for the Snowdome Foundation, an organisation dedicated to finding new treatments for Australian blood cancer patients. If you fancy helping them reach their target of $22,000, sponsorship details can be found on their Just Giving page.

Like Natural High to lead a tour for you?
We’ve created and led tours for couples, families, fundraisers and groups. One of our most memorable custom tours was guiding 30 Irish rugby fans around the South Island during the 2011 Rugby World Cup! Drop us a line if you’d like to talk more about custom tours – we’d be delighted to help.